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FAQs

1.  How long will it take?
2.  What will it cost?
3.  Will I be able to make changes myself?
4.  How do I get a domain name?
5.  What is a hosting service?
6.  Can you put a counter on my site to track visitors?
7.  I want my site to accommodate online purchases.  What are my options?
8.  How can I get my web site listed on all the search engines?

1.  How long will it take?

You can expect to see suggested graphics and layouts within a few days of the time Whitetail Web Design starts your project.  The construction and development of your web site can take as little as two days or as long as several weeks, depending on your site's complexity and size.  For example, a few pages of descriptive content and contact information are simple to create.  On the other hand, a site incorporating Flash interactive content, a shopping cart, response forms and dozens of photos can take much longer.  If the customer is operating in a corporate environment, collecting content and getting approval from all the parties involved can significantly extend the timeframe of the project.  back to top

2.  What will it cost?

Simple web sites can run under a thousand dollars.  Complex ones run in the tens of thousands.  Pricing a web design project requires understanding the size and complexity of your intended result.  Whitetail Web Design starts with a client information sheet, filled out together with the client, going over the possibilities of what to include, and how much the client will contribute in existing graphics and content.  The client sheet provides the basis for a detailed quote.  back to top

3.  Will I be able to make changes myself?

Yes, you will.  Though most clients find it more convenient to have Whitetail Web Design update their sites periodically, many clients make changes as often as you like on their own.  Whitetail Web Design can recommend and help you implement a content management system suited to your needs. For dynamic (database-driven) sites, a custom-developed web interface gives the client access to site updates.  back to top

4.  How do I get a domain name?

Whitetail Web Design can register a name for you. If you prefer to do it yourself, GoDaddy is a good place to start. 
 http://www.godaddy.com
You can perform searches to see if the domain name you want is available.  Once you have selected and registered your name you're ready to go... to go find a hosting service, that is.  Ask WWD to recommend a hosting service, or to set up hosting for you.  back to top

5.  What is a hosting service?

A hosting service makes your website accessible over the internet.  When an internet user types in your web address, the hosting service responds by sending the requested page. You can expect to pay about $75/yr for basic hosting of a small business site.  Larger companies with heavy traffic will pay more based on the capacity and features they require.  Whitetail Web Design can work with the hosting service of your choice, or recommend and implement a hosting solution that meets your requirements.  back to top

6. Can you put a counter on my site to track visitors?

Counters are outdated. Better options exist for tracking your visitors.  Nowadays most hosting services include reporting that provides far more information about your site's traffic than a simple counter can.  Many counters slow down web sites because they require a response not only from your host server but also from the counter's server.   back to top

7.  I want my site to accommodate online purchases.  What are my options?

The least expensive option is an online order form.  You continue to accept payment through traditional methods only.  For example, the customer can send his or her detailed order online but call you with a credit card number.   Accepting online payment is the next step up.  A service such as PayPal can be inexpensive and easy to use.  Alternatively, you can open an online merchant account that will process payments for you, providing a secure server, encryption and the other components of accepting online payment.  The most comprehensive solution is to incorporate a full shopping cart.  back to top

8.  How can I get my web site listed on all the search engines?

Strategies and methods for search engine listings and rankings are constantly changing. Several years ago it was reasonable to expect that submitting your web site to search engines would result in being listed, which in turn would bring visitors.  Today the wait for a search engine to respond to your request for inclusion can be several weeks.  To make matters even more complicated, many search engines require payment for inclusion, or for appearing near the top of listings.  Pay for placement, as it's called, can make it tough for a new business to be found through search engines because its advertising budget is no match for that of a large company.  Even being listed can do little to bring visitors to your site if your business does not appear in the first one or two pages of a search query.   Whitetail Web Design can refer you to a company specializing in search engine optimization (SEO). back to top

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